The Lorax Speaks for Dr. Seuss, Saying 'Cease and Desist'

The Lorax is mossy and bossy and he speaks for the trees. And this week, his voice is a bit of a cacophony.

He is speaking, on one hand, for the estate of Theodor Geisel, Dr. Seuss Enterprises. And then there is the LoraxAg, the startup project intent on "seeking interested investors to provide financing for the development of a 'shovel-ready' coal gasification and chemical production facility to make fertilizer for America's farms."

In an interview with New England technology journal Mass High Tech, company president Mike Farina says Dr. Seuss is the company's inspiration. "The Lorax is the protector of the Truffula Trees," he told Mass High Tech. "We think this is the greenest use of coal."