Monster's Latest Moves More Focused On Employers Than Job Seekers
Job seekers, too, will find they can more easily target the positions they want using the new Seeker Job Search technology, but it will be even more important for them to write resumes that make proper use of keywords. As I wrote in my book, Surviving a Layoff: A Week-By-Week Guide to Getting Your Life Back Together, it's becoming more and more critical for job seekers to design a resume for each job based on the keywords used in the posted job description. For jobs posted on Monster.com after the new 6Sense software is fully deployed, it's likely these keywords will play a big part in determining whether a candidate makes it onto the short list of potential hires. When I asked Hanson about this, he agreed.
Looking ahead, Monster.com expects to expand its employer customer base in the health, finance, insurance and retail arenas. Henson said he is hearing "great excitement about the product from their customers."
Monster gets traffic from 17 million unique visitors each month, while Yahoo's traffic is much smaller -- just 12.6 million visitors, according to Henson. So while Monster.com is looking for some growth in traffic thanks to this acquisition, it expects the primary benefit to derive from the new business customers who will pay for listings.
Henson could not comment on whether or not employees will be laid off after the acquisition. But given that there is so much traffic overlap between the two sites, once the acquisition is complete, layoffs must be considered likely. Even people whose job is to help people find jobs could soon be losing theirs in this economy.