Burger King's Earnings Beat Expectations, but Sales Decline Again
The company said its net restaurant count increased by 95 in the last quarter, with 90% of those internationally-based, including its 12,000th restaurant, located in Beijing. Over the past 12 months, the company's total number of restaurants rose by 321.
In its report, Burger King termed the the last quarter "a challenging operating and consumer environment." Was it ever: The most telling statistic in the earnings report was the 3.3% same-store sales decline in its U.S./Canada market.
Overall, it was another disappointing quarter for Burger King, with the key stats being the 2.0% worldwide same-store sales decline, and the 3.3% sales decline in the U.S./Canada market, where BKC has 7,500 restaurants. Even after one takes into account the sales-reducing impact of the recession, Burger King is not showing signs that it will be able to competitively position itself amid a shrinking fast-food market.
Simply, the fast-food market has too many similar-quality chains, and those chains that cannot carve out niches based on meal uniqueness, value, service or ambiance will likely continue to lose market share. Some may not survive. Unless Burger King can identify some tactics that reverse its current negative traffic trends and demonstrate why adults should prefer its restaurants over other hamburger and fast food chains, concern about operating fundamentals will persist and its outlook will remain cloudy. Under those circumstances, it's hard to see institutional investors swooping in to propel its stock higher.