Earnings Preview: For Burger King, It's Innovate or Lose Market Share


Burger King (BKC) is in a fast food battle. It's hoping its target market of adults ages 18 to 34 can lead it back to the revenue castle: double-digit revenue growth. To attract this market, the company will have to demonstrate meal uniqueness, value, service, and ambiance to up its share of a shrinking fast food market.