How to save on Valentine Day gift giving

According to a survey on Valentine's Day gift giving, overall Valentine's Day spending is up 50 cents, but the average gift people are giving to their significant other is down almost $4 from 2009. Even though this brings Valentine's Day gift spending down to the levels we saw in 2004, ladies will still make out better than their male counterparts, as men on average will spend double what their wives or girlfriends will.