A Look Into the Home Life of Unhappy Hipsters
Sure, the designerati have plenty of blogs and even more sites for commentary. We even have Regretsy, a blog devoted to some of Etsy's worst ideas ever--"Where DIY Meets WTF"-- which introduced the world to the Skants (i.e. what happens when you wear a sweater as a drafty skirt) and Bryant Gumball.
But now we have the brilliance that is the newly-launched UnhappyHipsters -- a re-captioning of Dwell magazine's perfectly articulated, perfectly apathy-filled photographs.
The very first post is a page clearly scanned out of the February 2008 issue. A dude, with barely visible architect-type glasses, leans against a wall of windows. To the back of him is a red wall, to the left, a blue. Turn the blue wall corner, and you come up against a flat green surface. Oh, and there's something brown standing in there somewhere. The UnhappyHipster-ified caption? "He is sad because his house looks like an elementary school. And all the children have died."
Just a few days after their first post the anonymous person and/or people behind UnhappyHipsters have hit a stride. Another image, of a woman posing in green heels, jeans, and a dress against a backdrop of rakishly ephemeral brickwork while her headless paramour (we assume) lounges on a perfectly sheeted bed, offers this: "He sipped his tepid coffee and pondered how to tell her that, in fact, the pants made the sack dress even less appealing."
The point isn't only that it's funny (though it is). The point is that Dwell launched with founding editor Karrie Jacobs' Fruit Bowl Manifesto, an extremely salient part of which reads:
With the launch of this 100% insanely awesome parodying site the shelter mag is finally and utterly recognized as having jumped the "relatable" shark a long time ago.At Dwell, we're staging a minor revolution. We think that it's possible to live in a house or apartment by a bold modern architect, to own furniture and products that are exceptionally well designed, and still be a regular human being. We think that good design is an integral part of real life. And that real life has been conspicuous by its absence in most design and architecture magazines.
The great thing about hipsters is that they take themselves too seriously. The fact that a hipster's calling that out shows that it's all gone too far. Or, as the anonymous blogger(s) over at UnhappyHipsters stated in an e-mail to me,
Unhappy Hipsters is basically just a place to say, "Oh, unhappy hipster, you picked the concrete floors and the gravel yard; at least pretend you like it."