Precious Moments figurines now worth precious little

precious moments
precious moments

Last week, WalletPOP looked at the tanking market for Hummel figurines. But there's at least one brand of kitschy, once-collectible figurines that has fared even worse: Precious Moments.

Enesco, a once-leading giftware company, began selling the figurines in the late 1970s, based on the drawings of Sam Butcher, who had been marketing a line of Precious Moments cards and posters for several years. The figurines caught fire because of their inspirational messages and Christian themes, and a hot secondary market quickly developed, with retired early figurines routinely selling for several times their original prices.

Now, thanks to rampant over-supply on the Internet, changing tastes, and the recession, the market has tanked.