GPS inside the mall: Location-based services will guide you to deals

Right now you probably use your GPS to get to the mall, rather than find your way around the mall, but Kevin Foreman, CEO of Point Inside,envisions that will change in the near future. The team at Point Inside, which makes a mall navigation app for the iPhone and Android devices, is made up of self-admitted location-based services (LBS) geeks who hold a combined 22 patents in telecommunications and related fields.