Are you the peanut, the peanut butter or the peanut butter cup?
A few nights ago I was watching a presentation from a start-up company that helps cosmetologists and massage therapists and other such businesses with their scheduling issues. I was interested in this solution because my wife was a cosmetologist, and scheduling and no-shows were a significant issue.
As I was talking to the founder he made an interesting point. He said something like "instead of providing just scheduling, or just CRM services, we're providing a complete solution for our clients. They get everything they could need with our package."