Pamela Anderson: New Ventures, New Assets

You may not think "shrewd businesswoman" when you think of Pamela Anderson, but she's out to change your mind. You won't find her latest work on TV or in a centerfold; you have to head to one of 20,000 Rite-Aid, CVS/Pharmacy, Walgreen's, and Sears stores in the US.

After 15 years in development, Pamela Anderson launched the "Malibu" line of fragrance this week. She aspired to create, "...something beachy and fun, yet earth-friendly and cruelty-free because anyone who knows me knows the importance I place on protecting the environment and safety of animals."