J.D. Salinger's Death Sparks e-Run on 'Catcher in the Rye'
Reports that the 92-year-old writer had died hit the web around 1 p.m. Eastern time. At 1:15 p.m., the most popular paperback edition of Catcher in the Rye was ranked at No. 565 among all books on Amazon. Barnes & Noble had it at No. 826.
A little over two hours later, it had climbed to No. 202 on Amazon and 223 on Barnes & Noble. That sounds like a huge increase, but that far down the list, a relatively modest change in volume can produce a big jump in rankings.
But then the sales rush began in earnest. By 5:30 p.m., Catcher in the Rye had cracked the top 100 on Barnesandnoble.com and risen all the way to No. 23 on Amazon. The last time I checked, at 6:30, it was No. 13 on Amazon and No. 61 on Barnes & Noble.