Motivational Mondays-Winning Voicemail Messages
A recent study conducted by CSO Insights, "a research firm that specializes in benchmarking the challenges impacting sales and marketing performance and, more important, how companies are leveraging people, process, technology, and knowledge to address those issues" finds that less than 59 percent of firms' salespeople met their sales quotas last year. This study also found that on average, 62 percent of a company's revenue is generated by a small portion of top performers and that more than half of all deals are closed, made, or won over because of already-existing relationships. What these numbers mean is that for all the sales people out there in the workforce, many of them are using ineffective techniques and methods that are not yielding the desired results.
While there are many things that sales people are doing correctly, there is still much room for reflection and improvement-always. Research shows that the one of the keys to breaking bad habits and replacing them with more effective ones is to make small changes that are realistic so that you can stick to them, and carry them out over and over again until they become a way of life, or a new habit, a good habit at that. If you spend a lot of time on the phone making deals, collaborating, or trying to generate sales, you need to take a moment to review your voicemail message to ensure that it is an effective business tool that is adding value to your skills as an employee, not detracting from your ultimate goals.
Overhaul Your Voicemail Message
One of the most frustrating things about listening to voicemail messages is that they are often disorganized and long, and they do not always give you the information that you need. How many times have you received a voicemail message that lasts for a minute or more and has someone on the other end rambling away, but not saying anything really important? Well, if that has been your experience of late, it is best to think about the voicemail messages that you leave on other people's phones and decide how your message measures up.
How Your Message Measures Up
Your voicemail messages say a lot about your communication skills and about the type of professional that you are, so exercise these tips to ensure that your message measures up.
1. Clarity - Speak clearly at all times and leave your first and last name on all voicemail messages to avoid confusion.
2. Clean It Up - To maximize your skills and really communicate in an effective manner, skip the use of ineffective words, such as "just," says the Greatvoice.com website. Saying that you JUST called to follow up does not create a sense of urgency or importance and your message may be lost among the masses or ignored because it is regarded as unimportant.
3. Change Your Order - Try beginning your message with your first and last name and your phone number, then the reason for your call. Many people leave their name first, then the reason for their call (which can often be too long and unclear) and lastly, their number. That means that if the message gets cut off, it cuts off the last thing being said, or the phone number in most cases. Plus, if you speak too quickly or you rush to get through the message, the person on the other end could miss your phone number and have to listen to your entire message over again.
4. Create Curiosity - Try to keep your message short and sweet. By just leaving your name and number, you create a sense of curiosity, which can often lead to a call-back. The Greatvoice.com website boasts, "my sales staff found that this one simple technique increased their call back ratio by 40 percent."
5. Condense Comments and Be Concise - Be sure to clearly explain how you, your product, your services, your company etc. can offer value to a client and solve one of their problems. By offering a solution you set yourself apart from the competition because you are providing answers to questions. Work on incorporating one concise comment about the specific value of the solutions you can offer into your messages so that the clients on the other end have one clear take-away piece to remember you by.