J.Crew's success story - and the six retailers that should learn from it


In the recession that has robbed retailers of profits and growth, J.Crew has somehow managed to shine -- in the latest third quarter, the store's revenue was up 14%. According to a recent article in Forbes Woman, J.Crew's success can be boiled down to one simple secret: it makes clothes women actually want to buy.

You can almost hear the rest of the fashion world sneering in unison: Oh, is that what we're supposed to be doing? And to think we were concentrating on clothes women don't want to buy!

Yes, the statement is a bit oversimplified. But it sums up J.Crew's specific efforts to win customers and keep them interested. Some less fortunate retailers could learn a thing or two from the company's tactics. Retailers such as ...