The latest TV ad tactic to compensate for fast-forwarding

A new video ad for Grasshopper is designed to penetrate your shopping consciousness even while you fast-forward through commercials. Take it as a rather feeble attempt to counter the behavior that is going to have a huge, and detrimental, effect on video entertainment via the Internet and television.

Grasshopper, a company that offers virtual phone systems, has taken the approach that it is better to craft a commercial that can be fast-forwarded and still get across its message. The head of it's cartoon Grasshopper stays centered on the screen throughout the commercial, the sweet spot where you focus your attention while fast-forwarding.