Nike turns its back on Tiger Woods' woods after bootie-bogey

It's fair to say that Tiger Woods is hugely responsible for Nike's now-handsome share of the golf industry pie.

It signed Woods to a five-year, $100 million endorsement contract in 2002 to help it break into the lucrative golf equipment market. By 2008, it had grown into nearly $725 million business, up 12% from the previous year.

Then came the news that Tiger had been teeing it up in twosomes far from his home course. Now Nike is calling a mulligan by removing Tiger's name from a new line of clubs inspired by Tiger's trademark wearing of red on Sunday.