Coming Soon From TV Land: An Internet Programming Turf War

When Rich Becker plans what to watch on TV for the evening, he does it differently than most Americans. Rather than pawing through TV Guide or tuning into a listings channel, Becker surfs his iTunes software program on his computer and downloads the content he wants to watch onto his Apple (AAPL) iPhone. He then hooks the phone up to his TV set via a $10 cable he bought, and voilà, he and his family are watching customized content without any cable or satellite dish fees.