After PETA veto, Super Bowl accepts Family Advocacy Ad

For years, television networks have vetoed advocacy ads created by the likes of People for the Ethical Treatment of Animals (PETA) and MoveOn.org from airing in the Super Bowl.

The reason? The ads were designed to raise controversy by featuring risque acts with vegetables (see PETA's 2009 rejected Super Bowl ad here) or by making a political statement, in MoveOn.org's case.

But this year's game will prove to be unusual on a few advertising fronts. Perhaps most remarkably, the Feb. 7 telecast on CBS will feature a 30-second commercial created by Focus on the Family, a non-profit Christian group that's taken a pro-life stance and states a belief in marriage as a partnership between the opposite sexes, Advertising Age reports.