2010 marks return of price wars between Amazon, Best Buy and Walmart

Best Buy has long been the go-to destination for consumer electronics and two independent reports still show that it is the top destination for a third of shoppers and that it has a majority mindshare when consumers think about buying electronics.

But in late 2009, as consumers showed their sensitivity to low prices, price wars returned to the retail landscape with Walmart and Amazon engaging in book and DVD price wars which eventually turned into an all out war to have the cheapest consumer electronics.

Mindshare of Consumer Electronic Purchases