What Potential Employers REALLY Want to Know

I'd just finished talking about the recently released unemployment numbers on Fox Business News, when the makeup artist who made me look far better than I have a right to ran up to me and said, "I need to follow your advice! I should brand myself by starting my own blog and getting business cards. I want to tell everyone that I'm the best makeup artist on the planet. But how do I back that up? Can't anybody say they're the world's best makeup artist?"