Teen's charity name draws the McIre of McDonald's

Updated

You couldn't blame Lauren McClusky of Chicago if she were a bit squeamish about using her last name in this story without fear of reprisal from Ronald McDonald and his legal posse.

For McClusky, 19, finds herself at the center of a thorny dispute that involves a series of charity concerts she's put on over the past three years. She dubbed the event "McFest" (more on that in a moment) -- but McDonald's sees that as an infringement on its trademarks, something the McDonaldland lawyers refer to as "the McFamily of brands."

These include (deep breath): McPen, McBurger, McBuddy, McWatch, McDouble, McJobs, McShirt, McPool, McProduct, McShades, McFree, McRuler, McLight -- and even the prefix "Mc" itself.

"But not McFest," pointed out McClusky, who declined to change her last name for this story. "The whole reason I called it McFest in the first place is my name."

Her original co-chair for the first McFest also shared the "Mc" prefix in her surname, so it seemed a natural. And indeed, not a single McDonald's attorney seemed to object in 2007 and 2008, when McClusky's McFests raised $30,000 for the Chicago chapter of Special Olympics.

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