Oscar Mayer No Longer Has a Way with B-O-L-O-G-N-A


Music majors can pretty much cross of jingle writing from their lists of potential ways to make a living with their degrees. Even Oscar Mayer, the company that brought you two of the most memorable ad songs of all time, is abandoning the jaunty jingle in its add campaigns.

No more cute kid singing about how he wishes he were an Oscar Mayer Weiner, or how his bologna has a first name for the overall brand. The venerable meat company has hired a new ad agency and is taking a new approach. They say they're going to focus on emphasizing the brand, rather than the individual products.