Why the iPhone needs competition

Traditionally, when you went to purchase a cell phone you had a few features to compare but it all boiled down to the price of the phone, price of the service and ultimately network coverage.

This method of evaluating a purchase -- looking at the actual costs -- has been greatly complicated by the introduction of the iPhone and has made it much harder for consumers to choose anything other than the iPhone; even at the expense of the ability to make a phone call.