Nintendo Wii to Add Netflix Movie Streaming
Netflix has 11 million subscribers, according to its last 10-Q, but those subscribers use the service primarily to rent DVDs online that are then delivered by mail, a business model that Netflix acknowledges may become outmoded as more consumers get feature-length video content over the Internet.
That's where the competition is sure to get more intense in coming years. Streaming video to TVs and PCs already offered by a number of companies, including Amazon (AMZN). All major cable companies also offer video-on-demand services through their set-top boxes. Netflix is betting that its agreements with the video-game console makers will give it faster and more complete entree to viewers' living rooms.