Vidal Sassoon Trims Real Estate Holdings

Another mid-century modern trophy home is up for grabs in Los Angeles -- this time for the hair-raising price of $17.5 million, according to Real Estalker.

The seller is none other than Vidal Sassoon, the former hair-care mogul, and his wife Rhonda, who apparently missed my recent post about price deflation for MCM masterpieces.

They should know however about how tough the market is: Another Sassoon residence, the Richard Neutra-designed Singleton House, off Mulholland Drive in Los Angeles (left), has been on the market for more than two years and its price has been knocked down to $14.9 million from an original asking price of $19.9 million.

His new listing is a 6,000-plus-square-foot Hal Levitt-designed gem in Beverly Hills that was once owned by the sister of the late Shah of Iran, who supposedly covered the floors in purple shag carpet, the Real Estalker says.