What Will Your Career Legacy Be?


In 2009, we witnessed the passing of many great icons in entertainment, art, sports, journalism, and politics. And with their passing comes an opportunity to reflect on their unique career brand and the legacy they left. Walter Cronkite, Michael Jackson, Ted Kennedy, Patrick Swayze, Farrah Fawcett...all had strong brands that conjured up certain images in our minds. But strong career brands are not just for the rich and famous.

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