Why Unapproved Obama Ads Are Worth the Risk For Weatherproof, PETA

Most people had never heard of clothier Weatherproof Garment until recently when the company posted a billboard in Times Square featuring an AP photo of President Obama wearing one of its jackets as he strolls along the Great Wall of China. The billboard was a huge boost to Weatherproof's brand, but did little to boost the company's image with the White House.