Sam's Club and cranberry, please: Why a store-brand vodka might work

Sam's Club and tonic, anyone? Following in the footsteps of one of its biggest rivals, the warehouse club is planning to launch its own premium store-brand of vodka.

While the new vodka may not have the same yuppified name recognition as Ketel One or Blue Sapphire, it's fancy sounding name, "Rue 33," and sleek bottle will undoubtedly turn some heads among the Sam's Club shopping crowd.

Sam's Club plans to sell the new vodka in 240 of its more than 600 U.S. stores at the end of January. The vodka, to be sold in large 1.75-liter bottles for $28, will include the proprietary label markings of the store's "Member's Mark" brand.