KFC advertises 'fiery' wings on fire hydrants, alarms customers

Kentucky Fried Chicken's plan to advertise its new "fiery" chicken wings on fire hydrants and fire extinguishers ran hot and cold among customers at a KFC in Brooklyn, N.Y.

"I don't think it's a bad idea," Hector Rodriguez, an ice cream deliveryman, told WalletPop. "Fire hydrants are everywhere. People will see them."

Rodriguez's, son, Hector Jr., also a deliveryman, saw it differently: "A fire hydrant is a fire hydrant. It's not a billboard."