Polaroid Face: Can Lady Gaga sell you a camera?

Lady Gaga
Lady Gaga

Private equity titans Gordon Brothers Brands LLC and Hilco Consumer Capital LP paid $88.1 million in May to acquire what was left of Polaroid, once the most iconic brand in photography. Now the company is looking to make a splash by signing 23-year old pop icon Lady Gaga to a contract that makes her a spokesperson and creative director.