Apple Moves into the Mobile Ad Business

Douglas McIntyre

Updated July 14, 2016 at 8:58 PM

Apple (AAPL) is about to announce that it will buy mobile ad company Quattro Wireless for $275 million, according to an exclusive report by AllThingsD. Quattro is in a business very similar to AdMob, a small firm that Google (GOOG) recently purchased. Both companies sell and place advertising on mobile phones.