Tiger's transgressions will hurt his bottom line


Tiger's problems have only worsened over the past few weeks, and they don't seem to be getting better. Accunture has now announced that it no longer wants the golf star to represent its company. Gatorade already had made the same decision and a number of sponsors have "temporarily" pulled the ads featuring Tiger until things quiet down. Tiger makes approximately 90% of his income through such endorsement deals, so this may end up a very big issue. His top endorsements include:

--Nike: a $30-million deal
--Accenture: a $20-million deal
--Gillette: a $15-million deal
--Electronic Arts : an $8-million deal

Nike has the most to lose by Tiger's transgressions because it built its brand around him. Who can forget the ball hovering on the edge of the cup with the Nike symbol clearly in view, and then magically dropping in the hole? Tiger has the Nike symbol on everything he does and he was its top prize.