Publishers Struggle with Strategies on When to Release Their E-Books

Updated

For all their sound and fury, e-book sales accounted for no more than 4% of all book sales in 2009. That figure will certainly rise in 2010. With all manner of e-readers on the market (or about to hit), the boom of reading-related smartphone apps, and Apple (AAPL) appearing to prepare a tablet device (rumored name: iSlate) for its debut on January 26, e-book sales may hit $500 million in the next 12 months, Forrester Research projects.

Advertisement