Media Forecast: Five Changes to Watch for in 2010


If 2009 taught the media industry one thing, it's that no one knows anything. Everywhere you looked, the mighty were laid low, and young upstarts claimed all the buzz and eyeballs, if not the revenues. For those who could afford it, bet-hedging looked like the best strategy -- a way of surviving until the dust clears and the shape of the new world begins to emerge. As 2009 draws to a close, here are a few thoughts on the media-industry developments and market forces that will make headlines in the year to come.