Brunch Nation: Why It's Hottest Meal of the Year


The recession has turned us into a people who brunch. It makes sense that in hard times, a restaurant outing that combines two meals into one would become as hot as jalapeño-cheddar frittata. The latest restaurant traffic numbers reflect the trend, with the number of brunch-goers rising more than 8% in 2009 (through August), while traffic for breakfast, lunch and dinner all collapsed like a botched soufflé, according to the market research firm NPD Group.