How Vaska Plans to Clean Up in Green Laundry Products

I've blogged about how Wal-Mart's (WMT) new eco-labeling policy would force full disclosure from household cleaning products companies on the contents of their potions. Two of the main players, Clorox (CLX) and SC Johnson, have started to come clean with disclosure policies that reveal most of the ingredients in their products. But their drive for transparency is more than just altruism and reaction to Wal-Mart's policy. It's also a nod to a new reality in the household products segment that is increasingly skewing toward green and nontoxic.