Wendy's new ad sizzle: Text-message coupons

R u redy 4 hotnjuicy txt coupons? Wendy's fast food chain announced a new cell-phone text-message coupon program in the Northeast. To take advantage of the program customers just sign up, then discounts with a UPC bar code will flash onto their mobile devices. Customers can then show the bar code on their cell phones to a Wendy's cashier to redeem the offers, reports say.

The program will be available at select Wendy's locations before the company extends it to other parts of the country, Scott Frohman, CEO of the Options Media Group Holdings, told the Chicago Tribune and Columbus Dispatch. Options Media is the Florida-based email marketer running the program.