Did Tiger's Troubles Cost His Corporate Sponsors $12 billion?

A new study by a pair of University of California Davis economics professors suggests that the Tiger Woods scandal has cost his corporate sponsors as much as $12 billion. If the study was correct -- and I think it's silly -- then one might ask: Should Woods compensate his sponsors for their lost value? If so, he'll be in serious financial trouble, because his wife wants half of his $1 billion net worth, which would leave him with a mere $500 million to pay back those sponsors.