Tiger Lands New Ad Role, as a Punch Line for a Le Tigre Billboard


Losing expensive sponsorship deals must be humbling enough for Tiger Woods, but the downward spiral of his value as a marketing symbol took a snarky new turn this week with an ad campaign unveiled by clothing company Le Tigre. While Woods' image is disappearing from campaigns run by sponsors such as Accenture (ACN), on Wednesday, the golfer's troubles became a punch line for a Le Tigre billboard looming over a New York City highway.