You Are Your Own Best Product

You are about to begin an adventure. Like any adventure, it is going to have some highs and lows, some moments of exhilaration and some of depression. You are about to look for your first full-time job.

The first thing you need to realize as you start down this road is that you have to start thinking of yourself as a really great product that you're selling. That is what you are doing. Just like a car company is trying to convince you their cars are the best ones to drive, you are out to convince someone that you are the best person to fill an open job.

What do car companies do when they market their products? They make them look great. They add on extras that make them stand out from the competition. They do market research to see what people want. They craft an ad campaign to influence buyers' decisions.

That is exactly what you need to do to get that job. BMW knows their cars are great, and you know you are great. The trick is getting everyone else to believe it. So, your first assignment in The Great Job Hunting Adventure is to sit down and map out a plan for selling You. Ask yourself, "If I were a product, how would I sell myself?"

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