Yelp Says No to Google, Says Maybe to an IPO
Yelp, the local business review website and social network, has apparently broken off acquisition talks with Google (GOOG). Rumors were flying that Google was prepared to get into hyper-local content, which several portals and large websites already have, by purchasing Yelp. Its local business evaluations could have been incorporated into a number of Google searches, and and integrated with Google Maps, which are often used to find directions to business locations.
Originally published