Top Innovations and Your Job Search

By Carol Berman

Would you consider yourself an early adopter? Or do you still carry a cell phone that the size of brick because, hey, it makes phone calls? As the year comes to a close, there are endless "top of the decade" lists making the rounds. Advertising Age magazine compiled its list of the best media and marketing innovations of the decade. A few of their choices especially matter to career planning because to get ahead, you need to market yourself most effectively.

1. Social Networks

Facebook has easily floated to the top of the pile, but sites like LinkedIn, MeetUp, Tagged, and even Friendster are still hanging on. According to, Facebook has more than 1 billion visits per month. For job seekers, that's a pretty big network to tap. LinkedIn says it has more than 40 million members. Since that population is driven by business and careers, it's hard to remember job searching before the web!

2. iPhone

In the 3 years since the iPhone's launch, Apple has made the best progress in bringing the web to your hand. They're also the second largest global producers of smartphones, shipping almost 40 million in just the third quarter this year. According to Nielsen, 40% of iPhone users have household incomes of $100,000 or more. Even if you don't, there's something to be said for looking the part. In addition, there are as many people using iPhones over the age of 55 as there are 13-24 years old. Someone in that older group could be you or your next boss.

3. GPS

The military has been using GPS technology for decades. However, in the last 10 years, prices dropped and technology became so user friendly that no one really has the "I'm late because I got lost" excuse anymore. That comes in quite handy if you're on your way to a job interview in an unfamiliar part of town.

If you've been holding out on any of this technology, consider that there's a few days left in the year to hop on the bandwagon. We're not saying you shouldn't stand out, be individual, and blaze your own trail. Just make sure you know what your interviewer means when she says, "We've got an app for that!"

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