Pepsi Ditches Super Bowl Ads for Social Networking Campaign

While watching the Super Bowl this upcoming February, some viewers may notice a conspicuous absence: PepsiCo (PEP), which has advertised during the past 23 Super Bowl shows, won't be running any Pepsi commercials, according to The Wall Street Journal. Before you brush this off as a non-event, let me remind you of some of the Pepsi commercials of Super Bowl past. The beverage maker has long paraded a series of A-listers to entertain %%DynaPub-Enhancement class="enhancement contentType-HTML Content fragmentId-1 payloadId-61603 alignment-right size-small"%% us between plays. Puff Daddy (P Diddy, whatever you call him), Jackie Chan, Cindy Crawford (I will never forget that ad), and Ozzy Osbourne.