Bullish on the Bunny: Porn Titan Buying Playboy Shares

Playboy Enterprises Inc. (PLA), whose shares tanked Wednesday after a planned sale of the adult media empire collapsed, has one of porn's biggest executives in its corner. Bill Asher, the co-chief executive of the world's largest adult video producer, Vivid Entertainment Group, tells DailyFinance that he now owns 1 million shares of the company of the company Hugh Hefner founded more than 50 years ago.