What's in a Name? Big Profits, Apparently
Oh no he didn't! Oh yes she did-- and it worked! You wouldn't think professional gender bias in this century would be much of an issue, but according to an extremely successful female blogger/copywriter who goes by the name of James Chartrand, taking on a male pen name meant the difference between applying for welfare and buying a house.
The single mother of two from a small town in Quebec, Canada, was at wit's end scrambling for writing jobs that would enable her to care for her young daughters. So she decided to take advantage of a perceived bias. "In my own perception of the business world today, I think of men in suits at the top. I think of male CEOs," she explains.
