Blue Nile: Online Retail's Diamond in the Rough?

Vishesh Kumar
Updated

As the holiday season nears, investors are rightly flocking to shares of online retailers such as Amazon.com (AMZN). After all, more shoppers -- lured by value and convenience -- are heading online. But while web giant Amazon gets all the attention, investors would be wise to take a look at one of its lesser-known peers: online jewelry retailer Blue Nile (NILE).


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