Blue Nile: Online Retail's Diamond in the Rough?

As the holiday season nears, investors are rightly flocking to shares of online retailers such as (AMZN). After all, more shoppers -- lured by value and convenience -- are heading online. But while web giant Amazon gets all the attention, investors would be wise to take a look at one of its lesser-known peers: online jewelry retailer Blue Nile (NILE).

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