Google and Facebook launch short-URLs as goes Pro, a leading URL-shortener, unveiled its Pro, a service aimed at businesses, Web publishers and bloggers, which will provide customized and branded short URLS.

High-profile clients
so far include the Huffington Post, TechCrunch, AOL, Bing and New York Times, which are using the beta version. A customized short URL, or "white label," for the New York TImes is, which is not only cool to have, but also lets readers everywhere know that link is from the New York Times.

Web publishers will also receive more real-time information on traffic. It's also free -- but that may change.

While says it's offering transparency and power, it will also likely charge for the service at some point. It's a reasonable assumption to make since keeps detailed records of clicks and traffic to each short-URL site, a service that would be valuable to any company. So far,'s the only short-URL service with a profitable business plan.

Better late than never, tech giants Google and Facebook will also be launching their new short-URL services. Google's new application will only be available through Google Toolbar or Feedburner and, Facebook's foray into the genre, seems to be primarily for internal use.

Although can be used for outside links, its function doesn't seem to be aimed at broader consumer use. This could change, but I don't see a Google vs. cagematch soon, despite what TechCrunch tries to imply.

However, I would hop on's free beta version of Pro while you still can.

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