Gatorade gets (another) makeover


Get ready for an even newer Gatorade. Following a tough year marked by plummeting sales and a highly public scandal surrounding one of its biggest celebrity endorsers (a certain golfer with a feline first name), the company is understandably eager to put 2009 behind it.

But, as one might expect from a beverage maker that has long asked "is it in you?," the incredibly popular brand isn't facing its adversity sitting down: coming on the heels of its 2009 renaming effort, Gatorade -- or "G" -- is introducing new types of drinks and giving its old ones an overhaul -- again.