Ad Rant: Tiger Woods fell victim to his branding

As the myth of Tiger Woods unravels at the speed of light, let's remember what started it all. This is not just because the billion-dollar golfer apparently slept with every cocktail waitress with collagen lips from Las Vegas to Dubai. The problem, really, is that he is a victim of his branding.

Tiger is in a sand trap that is partly of his own making (in his last interview before the scandal broke he declared that his family would "always" come first -- even before golf), and anyone who paid him to do it or bought into the myth had a hand in it, too. His dilemma can be summed up by an ad for one of his video games last year that showed him walking on water.

Where can someone with such an image go from there? Down, down, down.


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