Ad Age names the best TV ads of the decade
Here's the scoop on the decade's top-10 winners:
Cadbury's Drum-Playing Gorilla
Who needs the chocolate? Cadbury's 2007 "Gorilla" spot features, simply, a smokin'-hot simian hammering out a drum solo on Phil Collins' "In the Air Tonight." The ad, by London's Fallon agency, garnered a huge fan base and the Film Gran Prix at Cannes. No slow-mo stirring of chocolate or lip-smacking bites of candy. Just one cool ape.
Sony Bravia's Colorful Bouncing Balls
Great balls of Sony! Ad agency Fallon scored another huge hit in 2006 with its two-and-a-half-minute "Balls" ad for Sony's Bravia LCD TVs. Director Nicolai Fuglsig unleashes 250,000 brightly colored galumphing globes on the streets of San Francisco, set to Jose Gonzalez's version of Knife's sweet "Heartbeats." Just watch out for the flying frog.
The Man With the Skittles' Touch
How sweet -- and sour -- it is. The 2007 Skittles ad, "Touch," introduces a sad video-store employee with a Midas-type confectioner's touch. The poor guy laments that everything he lays his hands on, including his new baby and a guy on the bus, turns into the chewy, fruit-flavored candy. TBWA/Chiat/Day's poignant twist on a sweet treat.
Nike Wants You to "Move"
Just do it. Watch your heart rate bounce from 55 to 105 beats per minute while viewing Nike's kinetic "Move" ad by Wieden & Kennedy. Edited at lightning speed, the 2002 spot focuses on athletes moving through their jogging, basketball, hockey, soccer, gymnastic and other paces to Jonathan Elias' fabulous score.
The iPod Gets Its Groove On
In one of the most iconic ads of the decade---for the now ubiquitous Apple iPod---TBWA's 2003 "Hip Hop" ads featured black silouettes of dancers groovin' against colorful backdrops to, among others, Black Eyed Peas' "Hey Mama."
The Horror of a Milk Shortage
Forget those iconic milk mustaches. Instead, think of a creepy, clairvoyant kid warning of disaster at every turn in Goodby Silverstein & Partners' 2003 Got Milk? "Birthday" ad for the California Milk Processors Board. With a nod to '70s horror movies, the creepy kid warns party-goers not to eat the chocolate cake. Big mistake when they ignore him.
Honda's "Hate Something, Change Something"
Hate can be a good thing according to Honda's wicked-fun 2004 "Grrr" ads. Promoting its new diesel engine (they hate the old noisy, smoky one evidently), the car giant rolled out this award-winning Wieden & Kennedy-produced spot fully loaded with bright animation and narrated by Garrison Keillor.
Coke Takes Us on a Wild Ride
Coke, whose ad campaigns had gone as stale as a day-old open bottle of soda, catapulted viewers into the industrial-strength, animated inner world of a Coca-Cola vending machine in Wieden & Kennedy's 2005 "Happiness Factory." A toast to success!
Fox Sports Goes Globetrotting
Got the jones for a tree-catching contest in China? How about dirt diving in Turkey? Without a lick of English, Cliff Freeman & Partners sucker-punches viewers with an award-winning 2001 Fox Sports ad featuring a Chinese sports announcer anchoring ludicrous "athletic" events. They cover the world.
E-Trade's Monkey Business
Let's just say there's a chimp and two dim guys in a garage clapping to the rhythm of a boom box tune. E-Trade's "Monkey" spot, by Goodby Silverstein & Partners, reminds us of the red-hot DIY dot-com days. 'Nuf said.